The district on La Brea Avenue, between 1st and 2nd, was comprised of a cluster of eleven buildings, warehouses, and offices–its past lives included being home to an Edsel Automobile Dealership and more recently the publishing and processing house, Continental Graphics. The mixed-use development, aptly named District La Brea, needed to build on the style and success of its neighboring shops like American Rag, Stussy, and Undefeated, while integrating seamlessly within the existing community.

We conducted research into the trends and retail habits of Angelenos; based on our findings we developed an Experience Blueprint that outlined a strategy to attract the right retail tenants and create services and experiences relevant to District La Brea's target customers. A carefully curated mix of retail, dining and creative offices, have since moved into District La Brea like Gant, A+R, What Goes Around Comes Around, Steven Alan, Sugarfish and Sycamore Kitchen.